If you are a Hello Kitty fan and if you like your bags cute and cuddly, then you are in luck as now the latest Che Che New York X Hello Kitty collection is now available in Malaysia.

Extracted from TheStar:

This is where elegance meets irresistibility. Bag maven Che Che New York combines exquisite handicraft with Hello Kitty’s playfulness in a limited edition of handbags, coin bags and key chains that celebrate the iconic cat in a brand new way.

Che Che New York, founded by the Cheung sisters in 2000, is no stranger to felines that have often frolicked across their designs, much like Hello Kitty’s role as the happiness purveyor for 35 years.

Banking on its crossover successes in Japan in 2008, Hello Kitty’s founder Sanrio Co Ltd has now collaborated with Che Che New York for a runway year in Asia – with countries like Taiwan and Malaysia on the hit list – for the year 2010.

Love, positive energy, joy and fun are the hallmarks of Che Che New York and Hello Kitty’s philosophy, and the exuberance seen on the coin bags and accessories are expressed through sequins and crystals. Priced from RM170, the Hello Kitty collection is available at the Che Che New York boutique in Mid Valley Megamall, Kuala Lumpur.