The world’s most famous feline is getting her own money currency and it is going to be officially used in Asakusa, Japan. One of the most famous tourist attraction spots in Japan, Asakusa is famous for its historical temples and long history of Japanese tradition.
The Hello Kitty money can be used for shopping around Asakusa with 500 participating shops. This is a collaboration effort between the Asakusa Tourism Board and Sanrio Co., the official parent company for Hello Kitty. It is a tourism promotion activity by the Asakusa Tourism Board to engage more local and foreign tourists and to encourage them to shop in Asakusa. Besides that, Asakusa is hosting other Hello Kitty related activities such as the Hello Kitty Musical, Hello Kitty Bicycle Ride and many more.
Official website (in Japanese)




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