Hello Kitty, Japan’s much-loved feline character, is continuing to captivate fans across and beyond Asia with its ever-changing, ingenious designs.

To mark the 35th anniversary of the adorable feline character, Sanrio Co, the creator of Hello Kitty characters, is offering a stellar lineup of events including an exhibition of Hello Kitty designs in Tokyo and similar events in Hong Kong and South Korea.

At the Daimaru Inc department store in Tokyo, visitors can take a trip down memory lane at the ‘‘Hello Kitty Art Exhibition’’ featuring Hello Kitty designs from 1974 to 2008.

Organizers said the exhibition provides a rare showcase of all Hello Kitty designs, reflecting Japan’s changing trends and times. For example, in the 2007 design, Hello Kitty is portrayed with flash eyelashes that were in vogue at the time.

A 10-year-old girl visiting the exhibition with her mother said she liked Hello Kitty because the character was ‘‘cute’’ and that she was particularly smitten with the 1999 design showing the character as a fairy as she was born in that year.

‘‘Being a fan of Hello Kitty myself, I may have passed on this affection to my daughter,’’ the girl’s mother said. ‘‘I think this character has an appeal that goes beyond generations and borders.’’

The exhibition, running through Tuesday, also features 10 original artworks by Hello Kitty’s designer Yuko Yamaguchi and goods produced in collaboration with personalities such as popular Japanese singer Ayumi Hamasaki.

Not to be outdone, Hello Kitty supporters in Hong Kong and South Korea are also adding excitement to the anniversary events. In Hong Kong, there is an interactive, mini-theme park called Kitty Lab, and in South Korea, the country’s famed Lotte Department Store will hold a ‘‘Hello Kitty Hello Lotte’’ event, including a Hello Kitty gallery and a stamp rally, at its five outlets, according to Sanrio.

Hello Kitty fans are also being treated to a variety of 35th anniversary goods including an item with a tartan theme, which will go on sale in September, and the first quiz book on Hello Kitty, which is currently on sale. [via]