This year is Hello Kitty’s 35th Anniversary. Part of her anniversary celebration for Hello Kitty, the Japanese-made global icon of cuteness, will mark her 35th birthday this year by going back to her British roots with a new tartan collection.
Sanrio Co. the parent company of Hello Kitty merchandise, will launch the checkered-pink series — featuring handbags, trinkets, a shawl and a Kitty version of a teddy bear — in September in Japan ahead of her official birthday on November 1. All the tartan products are made by Lochcarron, the famous tartan maker company in Scotland.
The British embassy in Tokyo on Wednesday threw an early party for the feline with the trademark ribbon who, according to the Kitty legend, lives in suburban London.
According to Miss Yuko Yamaguchi, the Hello Kitty designer since 1980, said the British capital was chosen as the feline’s home because "London was the place Japanese girls admired in the 1970s." Britain was a nation of fairy tales for Japanese girls who read "Alice in Wonderland" and the "Tale of Peter Rabbit," she said.
Since her 1974 debut, Kitty has spawned a massive global industry with sales of some 50,000 Kitty products in 70 nations, including dolls, clothes, accessories and homeware. (AFP)